Compare / SPARXiQ
SPARXiQ vs. Hawkeye Pricing
SPARXiQ is built around margin targets for groups of customers and products. You send it your data, it sends back recommendations, and your team loads them into the ERP. Between refreshes, prices sit still.
Hawkeye’s AI agents check every SKU for every customer, every night. When a cost moves under a price that didn’t, your team gets the change and the reason that day, not at the next refresh.
SPARXiQ helps you build a pricing structure. Hawkeye keeps every price inside it current, even with an overworked pricing team, or none at all.
Last updated October 19, 2026. Sources are listed at the bottom.
What is SPARXiQ?
SPARXiQ is a pricing, sales analytics and sales training company in Cleveland, Ohio. David Bauders founded it in 1993 as Strategic Pricing Associates. It was renamed SPARXiQ in 2020 and is still run by its founders.
It has worked with Epicor since 2007 and is the engine behind Epicor’s Strategic Pricing module. Most of its customers are electrical, HVAC, plumbing and industrial distributors.
Its products, sold as the GPS suite:
- PriceGPS sets target prices and margin ranges by customer and product group, with override limits by role and a dashboard of who priced outside them.
- ContractGPS tracks contracts and makes bulk price updates.
- RebateGPS handles rebates and special pricing agreements.
- SalesGPS, MarketGPS and ProfitGPS cover sales analytics, market price benchmarks and profitability by customer, product line or branch.
- Modern Sales Foundations is a video sales training course.
SPARXiQ pros and cons
Pros
- More than 30 years in distribution pricing.
- Deep Epicor ties. It powers Epicor’s own Strategic Pricing module.
- Helps a distributor that has never segmented its customers set up a pricing structure.
- Override controls that let managers see which reps discount past the limits.
Cons
- Recommendations are built from data you send in batches. You load them into the ERP yourself, and they’re only as current as the last batch.
- It prices groups, not items. A SKU gets its group’s target, so messy item data or catch-all part numbers get averaged in with everything else.
- Much of the software watches what reps do after the fact: override reports and dashboards someone has to read and act on.
- Pricing is one part of a broad suite that also covers training, rebates, point-of-sale data and a contractor marketplace.
- No published pricing.
SPARXiQ vs. Hawkeye Pricing, side by side
| SPARXiQ | Hawkeye Pricing | |
|---|---|---|
| Built for | Electrical, HVAC, plumbing and industrial distributors setting up a pricing structure | Distributors and manufacturers with thousands of SKUs and an overworked pricing team, or none at all |
| What you get | Target prices and margin ranges for customer and product groups, plus override controls and dashboards | A short list of specific price changes, each with the reason, written to your ERP once approved |
| Level of detail | Customer segment and product group | Every SKU for every customer |
| How often prices change | When you send new data and load the new recommendations | Agents check every night. You approve changes daily or weekly |
| Getting prices into the ERP | Your team imports the recommendations | Hawkeye writes approved prices back. They’re live the next day |
| Proving it worked | Dashboards on margin trends and override activity | Every sale at an approved price is tracked, so you see what each change brought in |
| Pricing | Not published | A one-time setup fee, then a share of the margin that shows up on your invoices |
| ERP | Epicor Prophet 21, Eclipse and Kinetic, plus Infor, SAP and Oracle | Epicor Eclipse, Epicor P21, Epicor Kinetic, Infor CloudSuite, NetSuite, SAP, Abas and others |
| Company | Cleveland, Ohio. Founded 1993, founder-run | Boston. HonKao Enterprises, founded by Adam Honig and Justin Kao, who ran Spiro for more than a decade |
Why distributors pick Hawkeye over SPARXiQ
- Every SKU gets checked, not just its group. Hawkeye finds the item still on a price from 2022 while the rest of the line moved twice.
- It catches cost changes the night they hit the ERP, not at the next refresh.
- Nobody has to build a data file every month. Hawkeye reads the ERP directly.
- Each change comes with the reason, so your team knows what to do, not just what the dashboard shows.
- You see what every approved change brought in, sale by sale.
When to look for a SPARXiQ alternative
- You already have segments and margin targets, but costs move faster than you refresh them.
- Someone on your team spends days each month pulling data for a pricing vendor.
- Catch-all part numbers and bad costs mean your group targets are wrong for a lot of items.
- You can’t tell which of last year’s price changes actually added margin.
- Your SPARXiQ renewal is coming up and you want to compare.
Questions about SPARXiQ and Hawkeye
What is SPARXiQ?
SPARXiQ is a pricing, sales analytics and sales training company for distributors and manufacturers, based in Cleveland, Ohio. It was founded in 1993 as Strategic Pricing Associates and renamed SPARXiQ in 2020. Its pricing product is PriceGPS.
How does SPARXiQ set prices?
SPARXiQ groups customers and products by price sensitivity and other traits, then sets target prices and margin ranges for each group. You send it your sales data, it sends back recommendations, and you load them into your ERP. PriceGPS also sets override limits by role and reports on reps who price outside them.
How much does SPARXiQ cost?
SPARXiQ doesn’t publish prices. Its website offers a free consultation as the first step.
Does SPARXiQ work with Epicor?
Yes. SPARXiQ has worked with Epicor since 2007 and is the engine behind Epicor’s Strategic Pricing module for Prophet 21, Eclipse and Kinetic. SPARXiQ also lists Infor, SAP and Oracle.
How is Hawkeye Pricing different from SPARXiQ?
SPARXiQ gives you target margins for groups of customers and products, refreshed when you send new data. Hawkeye’s AI agents read your ERP every night, check every SKU for every customer, and give your team specific price changes with the reason for each one. Approved prices go back into the ERP, and Hawkeye tracks every sale at the new price so you can see what each change brought in.
Sources
- SPARXiQ home page and PriceGPS
- About SPARXiQ
- SPARXiQ celebrates 30 years, SPARXiQ, July 2023
- SPA and SPASIGMA announce name change to SPARXiQ, PR Newswire, January 2020
- Epicor Strategic Pricing, Epicor
- Epicor distributors and hidden margin, SPARXiQ, May 2026
- SPARXiQ, ISA business solutions directory
See which of your prices are wrong.
Send us a year of invoices and we’ll show you the first changes worth making. You’ll see them before you buy anything.
Get a demo