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Zilliant vs. Hawkeye Pricing

Zilliant is built around tables and reports that a pricing team uses to analyze prices and make recommendations. Its customers are mostly large B2B companies, many on SAP and Salesforce.

Hawkeye’s AI agents do that work for you. Every night they read your ERP, find the prices worth changing, and write out the reason for each one. You approve the ones you agree with, and they go back into the ERP.

Zilliant gives a pricing team more to analyze. Hawkeye gives your team a short list of decisions. If you have thousands of SKUs and an overworked pricing team, or none at all, that difference is the whole job.

Last updated October 19, 2026. Sources are listed at the bottom.

What is Zilliant?

Zilliant is a B2B pricing software company based in Austin, Texas. It was founded in the late 1990s. The private equity firm Madison Dearborn Partners bought it from Goldman Sachs in December 2021. It has roughly 200 employees.

Its products, sold together as the Precision Pricing Platform:

Price IQ models pricing scenarios and shows margin, revenue and volume side by side. Approved prices get published to other systems.
Price Manager runs price lists across products, regions and customer segments.
Deal Manager handles customer agreements from proposal to renewal.
CPQ for configuring and quoting, from its 2023 purchase of In Mind Cloud, a German CPQ company built for manufacturers.
Pricing Plus, launched in November 2025, is a starter product for companies moving off spreadsheets.

Named customers include Ben E. Keith, Dawn Foods, Farnell, Pirelli, Oerlikon and DEUTZ.

Zilliant pros and cons

Pros

One vendor for price optimization, price lists, agreements and quoting.
Deep SAP and Salesforce integrations.
Scenario modeling for pricing teams that want to test changes before they go live.

Cons

Built for a pricing team to run. The software produces analysis. People still have to turn it into price changes.
No published pricing. One review site puts typical deals at $60,000 to $150,000+ a year, plus $75,000 to $250,000 to implement.
Reviewers describe implementation as long and complex, often several months with IT involved.
Integrations center on SAP, Oracle and Salesforce. Reviewers say other CRMs are harder.
Its starter product for smaller companies, Pricing Plus, connected only through CSV files at launch.

Zilliant vs. Hawkeye Pricing, side by side

	Zilliant	Hawkeye Pricing
Built for	Large and mid-size B2B manufacturers and distributors, with a pricing team to run it	Distributors and manufacturers with thousands of SKUs and an overworked pricing team, or none at all
What you get	Tables, reports and scenario models your pricing team uses to decide on prices, plus price lists, agreements and CPQ	A short list of specific price changes, each with the reason, written to your ERP once approved
How prices are found	Optimization models and scenarios, with business rules you set	Agents check every SKU and customer every night. A fixed rule sets each price, inside the floors and caps you set
Pricing	Not published. About $60,000 to $150,000+ a year, plus $75,000 to $250,000 to implement, per one review site	A one-time setup fee, then a share of the margin that shows up on your invoices
Getting started	Several months for most projects, according to reviewers. Pricing Plus targets first prices around day 30	We run it on a year of your invoices before you buy. A file export is enough
ERP	SAP, including S/4HANA, and Oracle	Epicor Eclipse, Epicor P21, Epicor Kinetic, Infor CloudSuite, NetSuite, SAP, Abas and others
CRM and quoting	Salesforce, Microsoft Dynamics, its own CPQ, and other CPQ tools	None. Hawkeye works in the ERP
Company	Austin, Texas. Owned by private equity firm Madison Dearborn Partners	Boston. HonKao Enterprises, founded by Adam Honig and Justin Kao, who ran Spiro for more than a decade

Why distributors pick Hawkeye over Zilliant

The agents do the analysis. Your team gets the price changes and the reason for each one.
Every SKU and every customer gets checked every night, not once a year.
Approved prices are in your ERP the next day. A packaging equipment maker approved 60 in one meeting.
You see results on your own invoices before you buy anything.
You pay on margin added, not for a license.

When to look for a Zilliant alternative

Costs move every month and your prices move once a year.
You have thousands of SKUs and an overworked pricing team, or none at all.
You’ve tried across-the-board increases and can’t tell which ones stuck.
You run Epicor, Infor, NetSuite, SAP or Abas.
You don’t want a months-long software project to find out if it works.

Questions about Zilliant and Hawkeye

What is Zilliant?

Zilliant makes B2B pricing software: price optimization (Price IQ), price management (Price Manager), customer agreements (Deal Manager) and CPQ. It is based in Austin, Texas, and has been owned by the private equity firm Madison Dearborn Partners since December 2021.

How much does Zilliant cost?

Zilliant doesn’t publish prices. Each deal is quoted. Data Tool Index, a software review site, puts typical deals at about $60,000 to $150,000 or more a year, plus $75,000 to $250,000 one-time to implement, based on practitioner reports and RFP data.

How long does a Zilliant implementation take?

It depends on the product and scope. Reviewers often describe implementation as long and complex, taking several months with IT and business staff involved. Zilliant’s Pricing Plus product, launched in November 2025, targets first prices around day 30 and full price management around day 180.

Is Zilliant a good fit for mid-sized distributors?

Zilliant is built for companies with a pricing team to run it. Zilliant’s named customers are mostly large companies, many running SAP and Salesforce. In November 2025 it launched Pricing Plus for companies moving off spreadsheets. At launch, Pricing Plus connected through CSV files, with APIs planned.

How is Hawkeye Pricing different from Zilliant?

Hawkeye reads your ERP every night and gives your team a short list of specific price changes, each with the reason written out. Approved prices go back into the ERP. It doesn’t do quoting, CPQ or deal management. You pay a one-time setup fee, then a share of the margin that shows up on your invoices, instead of a license.

What are the alternatives to Zilliant?

Distributors and manufacturers looking at Zilliant usually also look at epaCUBE, SPARXiQ and Hawkeye Pricing. Many companies that size still price in spreadsheets.

Which ERPs do Zilliant and Hawkeye work with?

Zilliant lists SAP, including S/4HANA, and Oracle, plus Salesforce and Microsoft Dynamics on the CRM side. Hawkeye works with Epicor Eclipse, Epicor P21, Epicor Kinetic, Infor CloudSuite, NetSuite, SAP and Abas, among others.

Sources

Zilliant home page and product pages
Zilliant to be acquired by Madison Dearborn Partners, Zilliant, 2021
Zilliant acquires In Mind Cloud, Business Wire, December 2023
Zilliant launches Pricing Plus, Business Wire, November 2025
DEUTZ selects Zilliant, Business Wire, June 2026
Zilliant integrations
Zilliant in the 2025 Gartner Magic Quadrant for CPQ, Business Wire, January 2025
Zilliant pricing, ERP Research
Zilliant reviews, G2
Zilliant review: pricing, features and verdict, Data Tool Index, April 2026

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