Pricefx vs. Hawkeye Pricing

Pricefx makes cloud pricing software for B2B companies: price management, AI price optimization, quoting, agreements, rebates and, since 2025, AI agents. It was founded in Germany in 2011, has its US headquarters in Chicago, and is backed by Apax Digital and other investors.

Pricefx doesn’t publish prices. Data Tool Index, a software review site, puts the subscription at about $50,000 to $150,000 a year, plus $100,000 to $200,000 one-time to implement, for $150,000 to $250,000 in the first year. It says Pricefx rarely pays off for companies under $50 million in revenue.

Pricefx says customers go live in under six months. Data Tool Index says 6 to 12 months is typical, usually with a consulting partner. Pricefx says the vast majority of its implementations are partner-led.

Pricefx launched 125 prebuilt agents in July 2025. They look for margin leakage, discount problems and pricing upside, and rank what they find with the revenue and margin impact. Pricefx’s FAQ says they don’t change prices or make decisions without people. They run inside a Pricefx instance, on your data loaded into Pricefx.

Pricefx describes its customers as enterprise manufacturers and distributors, and most of its reviewers on G2 work at companies with more than 1,000 employees. SAP is the only ERP on its integration page, and it expects a pricing person to run it. A distributor on Epicor, Infor or NetSuite without a pricing team should ask how the data gets in and who runs it day to day.

Hawkeye reads your ERP every night and gives your team a short list of specific price changes, each with the reason written out. Approved prices go back into the ERP. It doesn’t do quoting, agreements or rebates. You pay a one-time setup fee, then a share of the margin that shows up on your invoices, instead of a license.

Reps override prices they don’t understand, and big jumps get the most attention. Hawkeye makes small changes and explains each one. At our first customer, the typical approved change is about 5%, and the same price can’t move again for 30 days. We brought their reps into the process early, and we haven’t seen pushback.

Every recommendation comes with its reason and the numbers behind it: a cost that rose under a price that didn’t, a margin well under similar items, a competitor charging more for the same part. “It can’t just be a number,” one distributor told us. Otherwise reps are “just going to decide the computer doesn’t know anything.”

No. Hawkeye’s share of the margin from each approved change runs for 12 months. After that, the margin from that change is all yours.

When you’re a manufacturers’ rep and the manufacturer sets your prices, when you quote every order, or when your costs barely move and one catalog update a year keeps up. It’s also the wrong tool if your main problem is reps discounting on quotes. See when Hawkeye is the wrong choice.

Companies looking at Pricefx usually also look at Vendavo, Zilliant and PROS, whose B2B business Conga bought in 2026. Mid-size distributors also look at SPARXiQ, epaCUBE and Hawkeye Pricing. See all nine options compared.