Vendavo vs. Hawkeye Pricing

Vendavo makes B2B pricing software: price rules and management, quoting and agreements, rebates, analytics and, since 2025, AI agents. It is based in Denver, Colorado, and is owned by the private equity firms Francisco Partners and Accel-KKR.

Vendavo doesn’t publish prices. Data Tool Index, a software review site, puts a single module at about $75,000 a year and the full suite at $150,000 to $200,000 or more a year, with implementation quoted separately.

Data Tool Index puts it at 4 to 8 months, partner-led in most cases. G2 lists a typical time to implement of 6 months.

Vendavo is built for companies with a pricing team and many people quoting. Its named customers are mostly large companies like Volvo, 3M and Ferguson, and its site shows no mid-market edition. Data Tool Index says it fits industrial distributors with $20 million to $250 million in revenue whose problem is discounting and deal governance. Its integration list names SAP, Oracle and Microsoft Dynamics, not Epicor, Infor or NetSuite.

Vendavo launched four agents in September 2025: Price Manager finds margin leaks and adjusts pricing policy, Price Optimizer models prices, Deal Desk speeds approvals, and Incentives Optimizer models rebate returns. They work inside Vendavo for your pricing team.

Hawkeye reads your ERP every night and gives your team a short list of specific price changes, each with the reason written out. Approved prices go back into the ERP. It doesn’t do quoting, deal approvals or rebates. You pay a one-time setup fee, then a share of the margin that shows up on your invoices, instead of a license.

Reps override prices they don’t understand, and big jumps get the most attention. Hawkeye makes small changes and explains each one. At our first customer, the typical approved change is about 5%, and the same price can’t move again for 30 days. We brought their reps into the process early, and we haven’t seen pushback.

Every recommendation comes with its reason and the numbers behind it: a cost that rose under a price that didn’t, a margin well under similar items, a competitor charging more for the same part. “It can’t just be a number,” one distributor told us. Otherwise reps are “just going to decide the computer doesn’t know anything.”

No. Hawkeye’s share of the margin from each approved change runs for 12 months. After that, the margin from that change is all yours.

When you’re a manufacturers’ rep and the manufacturer sets your prices, when you quote every order, or when your costs barely move and one catalog update a year keeps up. It’s also the wrong tool if your main problem is reps discounting on quotes. See when Hawkeye is the wrong choice.

Companies looking at Vendavo usually also look at Pricefx, Zilliant and PROS, whose B2B business Conga bought in 2026. Mid-size distributors also look at SPARXiQ, epaCUBE and Hawkeye Pricing. See all nine options compared.